Jean Paul Gaultier's Ad Campaign + Bottle Design for Diet Coke

Last month it was announced that Jean Paul Gaultier will be the Creative Director for Diet Coke and now the ad campaign and bottle designs have been released. The bottles are available in 9 European countries at select retailers with a third bottle set to be released this summer. The exclusive limited edition bottles was designed by Gaultier himself, along with the ad campaign which was shot by Stéphane Sednaoui. I just love the ad and the bottle design. Gaultier added a fun and funky twist to the bottle which to me, he stayed true to his style.

 

The Bottles:

Jean Paul Gaultier has combined his unique signature style and his fun light-hearted attitude to create the must-have fashion accessory of 2012. The collection themed ‘Night & Day’, pays homage to Gaultier’s infamous designs.

The, ‘Night’(above right) bottle has a sexy Rock Chick edge with a corset style reminiscent of Jean Paul Gaultier’s catwalk shows and iconic cone bra design. The provocative bottle is perfect for after dark - the lace and fishnet design highlights the female-like silhouette of the iconic bottle shape and adds a never-before-seen edginess to the Diet Coke limited edition collection.

The ‘Day’(above left) bottle is inspired by Jean Paul Gaultier’s signature Breton stripes and captures his fun attitude. The iconic nautical-themed blue and white design showcases a stylish romantic everyday look. To complete the ensemble the shiny red bottle cap acts as a chic beret, and a star tattoo pays homage to Gaultier’s sailor muse.

The exclusive ‘Tattoo’ design is inspired by Gaultier’s love of body art. Complementing the ‘Night & Day’ bottles, the ‘Tattoo’ design will be a must for fashionistas - but you’ll have to wait until later in the year to complete the collection.

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Jean Paul Gaultier for Diet Coke: Film 2

Yesterday I told you that an announcement was made saying Jean Paul Gaultier will be the Creative Director for Diet Coke in 2012 along with showing the first film in the launch series starring Gaultier and Irene, one of the Diet Coke girls. Well today, I am giving you a look at the second film in the series with Gaultier and Bernadette, who is also one of the Diet Coke girls. In this film, Gaultier plays a therapist to the romantic Bernadette who woke up late for her interview. Gaultier emerges and transformes her into a chic fashionista. Check out how it all goes down in the short film below and for more details on the Jean Paul Gaultier campaign go to www.facebook.com/DietCoke. 

Credit:Diet Coke, Jean Paul Gaultier

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The Night & Day Diet Coke Cans by Jean Paul Gaultier

Last month the third bottle in the Limited Collection for Diet Coke by Jean Paul Gaultier was released, now check out the exclusive ‘Night & Day’ cans designed by Gaultier for Diet Coke. This is the first time in the brand’s history that a design collaboration has translated onto the 330ml cans. The ‘Night’ can has a sexy rock theme that immortalises Jean Paul Gaultier’s corset and iconic cone bra design. While the ‘Day’ can is inspired by Jean Paul Gaultier’s signature Breton stripes and captures his fun attitude. I like the funky and edgy twist Gaultier added to the designs for the entire collection. He will definitely have you "drinking fashionably". The cans will be made available across Europe at select retailers from July – September. Check out the enitre campaign in case you missed anything here. What do you think of the collection?

Credit:Jean Paul Gaultier, Diet Coke

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Jean Paul Gaultier for Diet Coke: Film 3

I showed you the first two films starring JEAN PAUL GAULTIER and the fashionista puppets Irene and Bernadette which celebrates the launch of the designer becoming the Creative Director for Diet Coke. Now the third and final film was released today. Gaultier stars alongside the fashionista puppet Eleanor, who is one of the diet coke girls in "The Serial Designer Series". Eleanor's dilemma is that she is going to a movie premier and has nothing to wear. Again Jean Paul emerges and saves the day, creating a killer look for Eleanor to wear which leaves her mesmerized. Diet Coke will be unveiling the bottle designs and stunning ad campaign shot by French-American photographer, director & producer Stéphane Sednaoui in Paris next month. Go to www.tinyurl.com/DietCokeJPG for more info.

                              

Credit:Diet Coke, Jean Paul Gaultier

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Jean Paul Gaultier is the Creative Director for Diet Coke

Today Diet Coke announced that designer JEAN PAUL GAULTIER  will take over as Creative Director for different projects in 2012. Diet Coke wants Gaultier to bring his talents by designing limited edition cans and bottles along with developing online content, retail concepts and ad campaigns across Europe. The campaign themed ‘Night & Day’ pays homage to many of Gaultier’s famous collections. To celebrate the launch, Gaultier is starring in three short films called “The Night & Day Serial Designer”. Each short film will feature a special guest appearance where the designer will take on different roles from a therapist to a journalist and even a private detective. The film will also bring to life each of the Diet Coke girls personality in a humorous way. The international fashion icon helps to solve an outfit dilemma for Eleanor, Bernadette and Irene – he transforms them, exclusively styling them in Gaultier following their fashion emergency. Launching on three consecutive days from today, March 8th – 10th , each episode in the series will be available on the Diet Coke YouTube channel. The first film released today(shown below) debuts Irene, who's rocker chic personality starts off in a press conference than goes back to her pass when she was a dancer. Gaultier emerges and transforms Irene back to a fashionista who is ready to rock. For more on the campaign go to www.facebook.com/DietCoke. Continue after the break to see the first video in the series.

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